Most GM’s have years of experience in the industry and have built relationships with the dealer’s sales force. If they are not willing to attend meetings or are unable to, they may not have the necessary personality to succeed in this position. They should also be willing to do whatever is necessary to keep their jobs, including attending meetings.
However, as the dealership matures and more people move into the area, the competition becomes more intense, and the General Manager has to have a strong background in sales, service, and quality.ĭealership General Managers must be well-rounded individuals with experience in all aspects of the dealership business. When the dealership is new and there are very few dealers in the area, it is often difficult for a GM to get the position. While many are familiar with a General Manager, they may not understand all of the responsibilities involved in his role. He or she is responsible for the overall sales, service, and quality of the vehicles that are sold by the dealership. A General Manager (GM) is an important part of a dealership.
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